Privacy Policy

Introduction

At The George Bridgnorth, we are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, make a booking, or interact with us in other ways. By using our website and services, you consent to the collection and use of your personal data as outlined in this policy.

This Privacy Policy is in compliance with the General Data Protection Regulation (GDPR), the Data Protection Act 2018, and other applicable UK data protection laws.

1. Information We Collect

We collect various types of personal data to provide you with our services, improve your experience, and comply with legal obligations. The types of information we may collect include:

a. Personal Identification Information

  • Name
  • Email address
  • Postal address
  • Phone number
  • Payment information (credit/debit card details)
  • Date of birth (when required for booking)

b. Booking Information

  • Dates of stay
  • Number of guests
  • Room preferences
  • Special requests (e.g., dietary needs or accessibility requirements)

c. Technical Information

  • IP address
  • Browser type and version
  • Device information
  • Pages visited on our website
  • Time and date of access
  • Geolocation data (if enabled on your device)

d. Marketing and Communication Data

  • Subscription to newsletters or promotional offers
  • Interaction with marketing emails and ads
  • Feedback or reviews submitted to us

2. How We Use Your Information

We use the information we collect for various purposes, including:

  • To process bookings: To confirm, manage, and fulfil your bookings at The George Bridgnorth, including checking availability, processing payments, and confirming your reservation.
  • Customer service: To respond to your inquiries, complaints, or requests for assistance.
  • To improve our services: To analyse your preferences, improve user experience on our website, and provide relevant services.
  • Marketing and communications: To send you promotional offers, newsletters, and updates about our services (if you have consented to receive such communications).
  • Legal compliance: To comply with any legal obligations, such as maintaining records for tax purposes and reporting requirements.

3. Legal Basis for Processing Your Data

Under the GDPR, we rely on the following legal bases for processing your personal data:

  • Contractual necessity: When you make a booking, we process your data to fulfil our contract with you.
  • Consent: We rely on your consent for sending marketing communications or using cookies for analytics.
  • Legal obligation: We may process your data to comply with legal requirements, such as tax reporting.
  • Legitimate interests: We may use your data for business purposes that are not overridden by your privacy rights, such as improving our services or managing customer relationships.

4. How We Protect Your Data

We are committed to ensuring that your personal data is secure. We implement appropriate technical and organisational measures to protect your data from unauthorized access, alteration, or loss. These include:

  • SSL encryption for secure online transactions
  • Access controls to limit internal data access to authorized personnel only
  • Regular security audits and vulnerability assessments

5. Sharing Your Data

We will never sell, rent, or lease your personal data to third parties. However, we may share your data with the following categories of third parties for specific purposes:

  • Service providers: We may share your data with third-party service providers who assist in operating our business, such as payment processors, IT support services, and booking platforms.
  • Legal authorities: We may disclose your personal data if required to do so by law or in response to a lawful request by public authorities.
  • Marketing partners: If you have consented, we may share your data with trusted partners for marketing purposes.

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience. Cookies are small text files that are stored on your device to help us understand how you use our website and improve functionality. You can manage or disable cookies through your browser settings, but please note that some website features may not function properly without them.

For more details, please refer to our Cookie Policy.

7. Your Data Protection Rights

Under the UK GDPR, you have the following rights concerning your personal data:

  • Right to access: You can request a copy of the personal data we hold about you.
  • Right to rectification: You can request that we correct any inaccuracies in your personal data.
  • Right to erasure: You can request that we delete your personal data, subject to certain conditions.
  • Right to restrict processing: You can request that we limit the processing of your personal data in certain circumstances.
  • Right to data portability: You can request that we transfer your personal data to another service provider in a structured, commonly used format.
  • Right to object: You can object to the processing of your personal data for direct marketing purposes or where we rely on legitimate interests.

To exercise any of these rights, please contact us using the details in the “Contact Us” section below.

8. Data Retention

We will retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Once your data is no longer required, we will securely delete or anonymize it.

9. International Transfers

Your personal data may be transferred to, and processed in, countries outside of the UK. In such cases, we ensure that appropriate safeguards are in place to protect your data, such as standard contractual clauses or reliance on adequacy decisions where applicable.

10. Children’s Privacy

Our website and services are not intended for children under the age of 16. We do not knowingly collect or process personal data from children. If we become aware that we have inadvertently collected personal data from a child, we will take steps to delete such information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. Any changes will be posted on this page with an updated effective date. We encourage you to review this Privacy Policy periodically.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us: +447735519807